Whether you are a giant organization or a start-up, selling your products worldwide or to a niche segment in your vicinity, your product packaging is more than just a box. Much before your target consumer takes a look at your product or engages in a first-hand experience of using your product, the first thing they see is the packaging of your product.
Half of your marketing is done through the look and feel of your packaging which attracts any customer who looks at your product lying in a shelf in any market place or even when they receive it after placing an order online. The packaging creates an impact that goes beyond expectations.
From selection of the material to the printing, color selection to design, hence the overall feel of the packaging conveys a lot to the customer about the product itself as well as what to expect. The concept of one-size-fits-all is not relevant anymore and customization is the way of the future entrepreneurs in every business.
Product designers spend equal amount of time on designing the packaging of a particular product; which clearly means that packaging is as important as the product itself.
The packaging industry is catering to the needs of all the new businesses no matter how large or small. However, sometimes the customization needs are not practical for large packaging manufacturers. That is where the custom packaging industry comes in. These online portals take your customized orders for as small a quantity as 100 boxes/bags etc.
Giving that tailoring touch to your products through customized packaging gives a more personal feel to your product and makes your customers connect to you in a better way creating a relationship that is built on trust and that goes a long way.
This also results in exponential increase in sales and brand loyalty. A progressive entrepreneur is always looking for ways to increase the visibility of the brand and create that top-of-mind recall when it comes to making a decision for buying a product that satisfies a customer beyond need.
So, next time you are planning to launch a new product or even an extension of your product line, do give your customized packaging that marketing touch which would act as one of the greatest marketing tools for your business to flourish and develop that bond with your target customer that would make him a loyal brand ambassador for your business.