Top Trends in Custom Packaging for 2023

Custom packaging is an essential component for businesses that want to enhance their brand identity and create a memorable experience for their customers.There are a number of emerging trends in the packaging industry that are worth considering. Take a look at the 5 top custom packaging trends for 2023 and how Pro Custom Box can help your company stand out from the competition.

1. Sustainability

Eco-friendly Kraft Boxes for Food

Sustainability is a growing trend in packaging, and it’s not going away in 2023. Customers are becoming more and more aware of environmental issues and are looking for companies that share their values. Eco-friendly packaging materials such as recyclable paper, Kraft paper and corrugated paper are trending in 2023. Using sustainable packaging not only helps the environment but it can also improve your brand’s image and reputation.

2. Minimalism

Minimalism is a design trend that has become increasingly popular in recent years, and it’s expected to continue in 2023. Simple and clean designs that focus on the essentials can create a sophisticated and modern look. Minimalist packaging can be achieved with simple typography, monochrome color schemes and minimal graphics. This trend works well for luxury brands that want to convey elegance and simplicity.

3. Interactive Packaging

Interactive packaging will continue to grow in the coming years. Interactive packaging includes features such as augmented reality, QR codes and scannable codes that allow customers to engage with your brand in new and innovative ways. Interactive packaging can enhance the customer experience, create excitement and add value.

4. Personalization

Personalization is another trend that will increase in 2023. Customized packaging with personalized messages, graphics and branding creates a unique and memorable experience for your customers. You can use personalization to connect with your customers, build loyalty and differentiate your brand from the competition.

5. Bold Colors

A Minimal (and Bold) Chocolate Box designed by Pro Custom Box

Bold, vibrant hues are a favorite for 2023. Bright and eye-catching colors can create a sense of energy and excitement, and they can make your products stand out on the shelf. Color can be used to evoke emotion and convey a brand’s personality. Using bold colors in your custom packaging can help your products catch the attention of potential customers and make a lasting impression.


In summary, custom packaging is an essential part of your brand strategy, and it’s important to stay on top of the latest trends. Sustainability, minimalism, personalization, interactive packaging, and bold colors are just a few of the top custom packaging trends for 2023. Pro Custom Box can help you create a unique and memorable experience for your customers and enhance your brand’s image and reputation by incorporating these trends into your packaging design.