When it comes to packaging design, it’s not just about creating a visually pleasing package. In fact, good packaging design can play a critical role in the efficiency of the entire supply chain. Clear communication throughout the packaging design process is essential to create a functional package that can be efficiently produced. This is particularly important for brands that outsource their packaging production, as some designers may not have the printing background to understand how their designs will be produced.
While good packaging design covers a wide range of topics, this article focuses on graphics. Here are some dos and don’ts to consider when designing packaging graphics:
Dos:
- Choose a brand-consistent and visually appealing color palette that evokes the right emotions.
- Limit the number of fonts that you use to no more than two fonts.
- Ensure the design is appropriate for the company, product, and target customers.
- Consider whether the design is appropriate for the type of packaging, whether it is meant for e-commerce or retail.
- Streamline the collaboration process with key stakeholders, including printers and quality assurance team members.
Don’ts:
- Sacrifice functionality for appearance.
- Use intricate patterns that cross panels that will be die-cut.
- Ignore regulatory requirements that could impact packaging design.
Designing packaging graphics for e-commerce requires special consideration, as it can influence whether consumers make additional purchases in the future. Research shows that custom-designed packaging can make a big difference.
Keep in mind that a good package design should take into account more than just its appearance. Efficient packaging design saves money down the road. Understanding the goals you want to achieve is the first step to successful packaging design.
In conclusion, carefully considering the impact of packaging graphics is critical for users, manufacturers, shippers, and anyone else that interacts with packaging throughout its lifecycle. Follow the dos and don’ts outlined in this article to ensure your packaging graphics design is successful and contributes to the overall success of your product.
Pro Custom Box can help you achieve successful packaging design by providing a range of packaging solutions tailored to your specific needs. Our team of experienced designers can work with you to create custom packaging that not only looks great but also meets your functional requirements. Contact us today!